Journal: News & Comment

Wednesday, February 12, 2003
# 1:13:00 PM:

Why so much free stuff?

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I put a lot of things on my Web site. You can even reuse them non-commercially if you give me credit. Why do I give so much away? Columnist Vin Crosbie explains:

Often, the best price strategy is not to charge for your most popular product or service [but] for the services or products that are most valuable to your customers...

Microsoft (Internet Explorer), Adobe (Acrobat Reader), and Google (Web search) do that with software and Web services. The free stuff here helps bring me customers, and they pay for work I do uniquely for them. It seems to work.

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