Journal: News & Comment

Trust and credibility

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Here's Jakob Nielsen's latest discussion about why About Us sections on websites are important:

Trust and credibility are major issues on the Web, where even the biggest company exists only as a few words and pictures inside a browser window. The most deceitful and unethical company can look as good as a company with a long history of community involvement and honest customer relationships. Explaining who you are and where you come from does matter, as do simple things like providing management biographies and photos.

[...] Just remember to include a simple link to the About Us section. The link doesn't have to be the first or most prominent. If you're using a standard left-hand navigation column, you can place this link at the very bottom of the list. Just don't hide it.

So, er, do you want to find out about me?

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