Journal: News & Comment

Saturday, January 22, 2005
# 9:31:00 AM:

Best, worst, and weirdest car names

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I recently linked to Forbes magazine's lists of best and worst cars of all time. They've also summarized the best and worst car names ever.

My favourite from the list is the Honda Life Dunk (available in Japan only—no surprise). "Life Dunk" (or, in some places, "Life/Dunk") is bizarre, but it's hard to say whether it's good or bad. It's so weird in English that it's kind of cool, and the car itself is strange-looking enough to match the name. It's one of Japan's top 10 best-selling vehicles, apparently.

Picking a car name, as Forbes explains in a separate article, is hard work, and "the cost can reach into the high six figures, mostly for the legal legwork."


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