Journal: News & Comment

Wednesday, May 03, 2006
# 10:43:00 AM:

CBC Radio lets the podhorse out of the barn

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CBC Podcast Strategy.001It's not perfect (and of course it couldn't be), but the new CBC Radio Podcasting initiative spearheaded by Tod Maffin is still pretty fabulous. It's also well thought out: a new "best of" podcast every day of the week (except Saturday, where the even better usual full episode of "Quirks and Quarks" remains), and a cool if ominous name: The One. I even like the choice of Futura as the featured typeface.

Check out the FAQ and Getting Started pages too. There's more coming, they say.

I think this is just the right amount of programming to start with, enough to listen to daily without overwhelming people. I'll probably subscribe to every show, because except for "As It Happens" (ooh, that section of the website needs a serious update), I rarely get to listen to any of them on air.

Great move, CBC.


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