Journal: News & Comment

Tuesday, December 30, 2003
# 9:33:00 AM:

The new guitar

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Gibson, one of the pioneers in modern guitars, is taking a big risk in creating new instruments with an Ethernet jack instead of a patch cord connector. Trying to establish a new standard is never easy, but one thing that seems to help is making your new standard freely available to all. Gibson might even get that:

The real risk is [the] plan to give away Magic technology, betting that consumer electronics and music companies will build it into their products, from electronic instruments to HDTVs and smart fridges. The more Magic becomes accepted [...] the more Magic guitars Gibson can sell.

We'll see.


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