Journal: News & Comment

Wednesday, March 24, 2004
# 11:20:00 PM:


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I saw an ad today that included a clever acronym I hadn't seen before: BOGO, for Buy One, Get One. In this case, it was Buy One (pair of shoes), Get One (other pair of shoes) for half price, or BOGO 1/2. There is also, of course, the BOGO free type of promotion.

BOGO. I like it.


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