In 2000 I naively thought the music industry wanted to know why its users were suddenly so excited about their product. The idea that I could program my own music was incredibly enabling. People were talking about music in the supermarket and on the subway. Now we live in a world where our lives have their own personal soundtracks. We're all John Travolta when we walk down the street, Stayin Alive in our own little worlds where we program the music not some DJ in a booth somewhere far away. I went to one of their conferences and gave a talk, and told them how I, as a user, was rediscovering their product. To say they didn't want to hear it is an understatement. They called me names, shouted at me, held me responsible for their businesses. I tried to tell them money wasn't the issue, empowerment was. But they didn't want to hear.
They saw a truck coming, and they planned to hold their ground. Now, seven years later, it seems someone should ask, as Dr Phil might: How well did that work?
Tuesday, February 06, 2007
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