The American junk food situation

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Diet Cherry CokeNow that we have the trivia out of the way, I'll get to what you really want to know: what's the situation with the Diet Cherry Coke and Easy Cheese?

In short, you guys are great. I've had so many friends drop by with a supply of one or the other or both, we're getting nicely stocked up. (If it was in the evening or nighttime, I either missed you or was in pretty sad shape—sorry Boris and Rachael.) The Easy Cheese has made a good snack on crackers or toast, and actually tastes more like cheese than I remember. We're building a little wall of the cans in one of our cupboards.

The Diet Cherry Coke situation is even better. Being a drink, we go through it faster, but people are delivering it at such a rate that there's no shortage. And just as I remember, I really, really, really like it. It has, in fact, replaced coffee and in my diet, since even first thing in the morning I'd rather have the nice cold bite of a fresh can of Diet Cherry Coke than a cuppa joe.

In my correspondence with the Diet Coke folks (see below), I have also found out the big secret. Yes! The answer is here! Why do they not sell Diet Cherry Coke in Canada? Is it a grand conspiracy, a secret plan to keep this delicious beverage from us, a sub rosa war with Canada Dry and Orange Crush? Here's what Teresa from Coke wrote:

There does seem to be a very loyal following for the beverage here in Canada, though demand is not high enough for us to produce it for the Canadian market.

Sigh. Simple market supply and demand. There are lots of people like me who enjoy Diet Cherry Coke (and Cherry Coke), some quite enthusiastically—but not enough to make and sell it here. Damn, I wish it were something more sinister.

Coke has scheduled April 19 (next week) for their "care package" of Diet Cherry Coke products to arrive at my house via FedEx Ground, so I'll be interested to see what that includes. But if you've been planning to bring some cans of Diet Cherry Coke cross-border for poor cancer-riddled me (oh, as well as Easy Cheese), then keep it comin'. No one will be manufacturing it to sell here anytime soon.

5 Comments

Did you tell them it was a "dying man's wish" for them to bring Diet Cherry Coke to Canada? Shame them into doing it!

No apologies necessary, Derek. It was last minute, and we were just glad that we could deliver Lee & Sachi's package.

I grabbed the very last package of Diet Cherry Coke from the Target I was shopping at in Tulalip yesterday and it has your name on it! Let me know your address and I'll quietly leave it on your doorstep. Unfortunately, I couldn't find any cans of the Easy Cheese substance.

Farewell to an old friend from long ago.
I shall stop in my tracks next time I come across a diet cherry coke, and will think of you.
And to your family, I wish you comfort, strength and courage in the days, weeks, and years ahead. His life lives through you now.
BHB

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