Journal: News & Comment

Steve Gillmor on attention at Gnomedex

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(I missed 10 minutes at the beginning of the session, as well as most of the previous aggregator-feature session.)

Steve Gillmor's "Attention Economy"/"Attention Trust" concept, which he brought up at last year's Gnomedex (which was the first I'd heard about it, is something I've never understood properly. I'm still not sure I do.

• Marc Canter: how is this attention economy supposed to work?
• Steve: after I've gotten through my own personal, obvious attention priorities, how can I find new stuff that is interesting to me?
• Google is already doing this to some degress: I get free software in exchange for my attention.
• Trying to create a process where we can decide for ourselves what we'll subscribe to.
• Winer: as users, the big companies take us for granted.
• Steve: eventually, really soon, we'll build the infrastructure for users to collect the data themselves and share it without Yahoo! or Google being able to own it.
• Chris: I know this is important, but how can I see it.
• Steve: go to Attention Trust and download the recorder to see what it's creating.
• Links are dead because they're being gamed. The pageview model creates crap leads.
• The fundamental coin of the next architecture is not about what the cloud sends to me, it will be about what the user affinity groups want.
• Information is looking for us, we're not looking for information.
• A nice idea, but I still don't quite get it.

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