Last year, Old Navy tried making some unofficial Olympic clothing, but Vancouver's Olympic Organizing Committee (VANOC) and the International Olympic Committee shut that down because the jackets were too close to official trademarks for the upcoming Winter Olympics.
Now Vancouver yoga retailer Lululemon has tried a cheekier approach, releasing a line of clothes pushing the line of Olympic trademark infringement, without quite crossing it. The line is called the "Cool Sporting Event That Takes Place in British Columbia Between 2009 & 2011 Edition," which gave me a laugh.
I like the sporting events of the Winter Olympics, but VANOC and the IOC have been overzealous in emphasizing the business aspects of the event, rather than the sport. So I appreciate Lululemon's retail satire. The stuff looks good too, so I might buy some.
I wonder if it will be hard to get into Olympic events wearing the Lululemon clothes in February?